The 39-year-old singer was accompanied by not only his adorable kids, Junior, seven, and Princess Tiaamii, five, but also his three brothers, as he officially opened the second branch of his New York Coffee Club chain in Brighton, East Sussex.
And it would seem little Junior and Princess - the star's children with ex-wife Katie Price - were particularly proud of their business-minded daddy.
Proud daughter: Princess Tiaamii treated her
daddy to a huge kiss as she attended the opening of his new coffee shop
earlier today
Well done, Dad: Junior put a protective arm
around his dad Peter Andre as they posed at the opening of the new
branch of the New York Coffee Club in Brighton, East Sussex
Meanwhile, Peter's mini-me Junior put a protective arm around his beloved father as the trio posed for photographs together.
The opening of the newest brand of the New York Coffee Club is a joint venture between the reality star and his brothers, Danny, Chris and Michael.
Triumphant: Peter appeared delighted with the turn-out at the launch, and was spotted handing out free bagels to his fans
It's a family affair: Peter was accompanied at the launch by his brothers (L-R) Danny, Chris and Michael
Latecomer: Peter looked dapper as he arrived at the event, wearing a leather jacket and aviator sunglasses
Peter seemed thrilled with the success of the day, and was spotted cheering outside with fans and handing out free bagels.
The star had also been treated to a gift from one of his adoring followers in the form of a heart-shaped 'I Love You' lollipop.
But the launch wasn't without a hitch, as the Mysterious Girl hitmaker admitted he was running late.
Writing on his Twitter page, he said: 'Getting ready to go to NYCC in Brighton for the official media launch.Pop down and say hello:) from 11am North street The quadrant BN1 3GJ'.
Before later adding: 'Of course I'm late to my own launch #cluts.'
Peter's new girlfriend, 23-year-old medical student Emily MacDonagh, was notably absent from the day's proceedings.
The opening follows the launch of the New York Coffee Club in East Grinstead, West Sussex, in November 2011.
New venture: The opening of the Brighton chain
follows the launch of New York Coffee Club's East Grinstead branch in
November 2011
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